● GoSaMo is the City of Santa Monica's new mobility campaign to get citizens excited and equipped for the city's expanded public transit network, from its Big Blue Bus to Expo Light Rail, Breeze Bike Share, reimagined pedestrian walkways, and more. We developed a visual identity that not only helped people learn about their newly available public transportation options but also got people energized to actually take public transportation in LA, of all places.
● Client: City of Santa Monica
● Year: 2016
● Type: Brand Identity, Environmental Graphics
● Role: Designer, Illustrator
● Art Direction: Casey Caplowe
● Design Team: Josh Covarrubias